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Privacy Policy

At HGRealty, a real estate consulting and marketing firm, the security of your assets begins with the protection of your data. Humberto González Puerto (hereinafter "The Controller") is responsible for the processing of your personal data, guaranteeing that your information will be used exclusively for the consulting, legal security, and marketing purposes that you entrust to us.

Identity and Address of the Responsible Party

Humberto González Puerto, operating commercially as HGRealty, with address at Calle 48 No. 161 x 41 y 43, Fraccionamiento Francisco de Montejo, CP 97203, Mérida, Yucatán, is responsible for collecting, using and protecting your personal data.

Personal Data Collected

To execute secure real estate transactions (buying, selling, investing and developing), we collect:

  • Identification Data: Full name, marital status, official identification.

  • Contact Information: Email and WhatsApp.

  • Asset and Financial Data: Proof of income, account numbers (for rent deposits or payments), property documents (deeds, property tax receipts, plans) and tax status.

Biometric Data: Where applicable, handwritten signatures for the formalization of contracts.

Purposes of the Treatment

Your data will be processed for the following primary purposes:

  • To provide professional advice for making the right real estate decisions.

  • Manage the promotion, purchase, sale or lease of real estate.

  • Conduct legal and administrative analysis to ensure safe operations.

  • Liaison with notaries, banking institutions and authorities for the closing of transactions.

  • Drafting of mediation contracts, purchase and sale agreements and leases.

As a secondary purpose, we will use your information to:

  • Sending new investment opportunities and exclusive developments in the Yucatan Peninsula.

  • Post-sales follow-up and advice on asset reinvestment.

If you do not wish your data to be used for these secondary purposes, you can indicate this by sending an email to: direccion@hgprealty.com.

Transfer of Personal Data

For the proper execution of a real estate transaction, your data may be shared with:

  1. Public Notaries: For the preparation of deeds and ratification of signatures.

  2. Financial Institutions: In the case of mortgage loan processing.

  3. Appraisers and Experts: For the determination of commercial values.

  4. Tax Authorities: For compliance with the Anti-Money Laundering Law (LFPIORPI).

ARCO Rights and Revocation

You have the right to know what data we have about you (Access), to request its correction (Rectification), to ask us to delete it from our records (Cancellation) or to oppose its use for specific purposes (Opposition).

To exercise your ARCO rights, you must send a written request:

Requirement: You must prove your identity by providing a copy of a valid official identification.

Information Security

At HGRealty, we implement physical and digital security measures to protect your property documents and financial information against theft, loss, or unauthorized access, understanding the importance of discretion in the investment sector.

Changes to the Privacy Notice

We reserve the right to update this notice in the event of changes in real estate or tax legislation. The current version will always be available at our offices and through our digital channels.

Contact Information

Telephone: 9991077161
Email: address@hgprealty.com

Location: Calle 48 No. 161 x 41 y 43, Fraccionamiento Francisco de Montejo, CP 97203, Mérida, Yuc.

Last updated: April 6, 2026

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